Field Notes
A new note lands every Tuesday, 8:00 AM. Follow along on LinkedIn to catch each one.
A weekly series on go-to-market, AI, sales, and events. The lessons, written down and given away.
The Channel Is a Community First and a Market Second.
Why vendors who enter this channel pull back at month eight, and the three things that separate the ones who stay: known faces, the right shows, and the timeline nobody budgets for.
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Your First Event Doesn't Need to Be Big. It Needs to Be Right.
The seven-rule playbook for launching your first event, from defining winning to walking the day in both pairs of shoes. Ships with a free worksheet that grades your plan.
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The Booth Doesn't Owe You Anything
The Phase 0 to Phase 5 playbook for getting real ROI out of event sponsorship, including the math most sponsors never run.
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You Built Your Sales Team an AI Copilot. Now What?
The build was the easy part. Ownership, maintenance rhythms, and the month-four playbook nobody publishes.
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Your Company's Most Valuable Asset Is Trapped in Someone's Head
Absorb, distill, deploy: using AI to capture what your best people know before it walks out the door.
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GTM Is Not a Launch. It's an Engine.
The four parts of a real go-to-market engine, and where most companies get each one wrong. Includes a free pipeline calculator.
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Six Lessons From a Year of AI Coding
Most of them learned the hard way. What actually works when you build real products with AI, not just demos.
READ ON LINKEDIN →// new notes publish weekly. follow along on LinkedIn to catch each one.